Marti Schiff pioneered partner marketing back in the early 1990s, and has been leading the team at Strategic Media since its founding in 2001. Our team of industry experts has worked with hundreds of publications and delivered solutions for online retailers in every industry.

Our goal is always to help you turn your ideal customer into a loyal customer. Let’s get started.

Our Team

Marti Schiff

Partner marketing wouldn’t exist without Marti Schiff. Her creativity and commitment to finding better solutions has bolstered and invigorated companies across the publishing world. At Time Inc., she spearheaded the Best Buy and Ticketmaster upsell programs. At Synapse, a Time Inc. subsidiary, she developed the Amazon Magazine Store and invented the tools that convert frequent flyer point to magazine subscriptions. Today, she leads the team of experienced professionals at Strategic Media and remains committed to reimagining what publishing can be. Magazines that speak to Marti include: Elle Décor, InStyle, Bon Appetit, Saveur, Modern Farmer, and Luxe.

Beth Ifcher
VP, Business Development

Beth is what you get when you fuse more than 20 years of experience at top media companies with an innate desire to connect people to the content that engages them. As Vice President of Consumer Marketing for a variety of titles at Hearst Magazines, she guided Cosmopolitan, Marie Claire, Good Housekeeping, Harper’s Bazaar, Seventeen, and ELLE toward an increasingly targeted audience. She also spent 12 years at Disney Publishing and Disney Internet Group as Vice President of Marketing, where she launched and its premium subscription service. Beth brings her expertise in consumer marketing to Strategic Media and directs all aspects of business development.

Magazines that captivate Beth include: The New Yorker, New York Times, and Vanity Fair.

Pragya Thakur
Director, Planning & Fulfillment

Above all else, Pragya makes things happen. An expert in operations management, planning & analysis, and financial modeling & forecasting, she ensures the machinery powering our partnerships is running at peak condition. She also relishes her role as our strategic marketing guru, with a focus in social media. Prior to leading planning & fulfillment at Strategic Media, Pragya worked in circulation planning at North Jersey Media Group, Bonnier Corporation, American Express, Time Inc., Disney Publishing Worldwide, and Hallmark Magazine.

Magazines that inspire Pragya include: The New Yorker, The Atlantic and People Magazine.

Sharon Gross
Account Manager

Sharon’s first and only objective at Strategic Media is to make every client satisfied not only with our work, but with our results. Sharon guides our clients through each step of the partner marketing process, from planning to implementation to completion, with an eye for detail and a knack for collaboration. Before bringing her skills to Strategic Media, Sharon was the Director of Account Management for both Marketing Dynamics and Synapse.

Magazines that connect with Sharon include: New York Spaces and People.

Stacy Sass-McAnulty
Director, Account Management & Business Development

Director of Worldwide Advertising Sections for Bloomberg Businessweek. Partnership Director for Parenting and Babytalk magazines. And now, Director of Account Management & Business Development at Strategic Media. For her entire career in publishing, Stacy had led teams of all sizes change the face of the industry. Her extensive background in advertising account management, business development, and sales management gives her everything she needs to fulfill her dual roles and give our clients unparalleled thinking and results.

Magazines that move Stacy include: Entertainment Weekly, People, and The Atlantic.